The Secret of Ella and Micha Chapter 18 Free Essays

Ella Micha won’t text me back and it’s destroying my psyche. I have to discover where he is, yet Caroline’s making it troublesome. She’s a photographic artist and needs to take photos of the various perspectives on our town. We will compose a custom paper test on The Secret of Ella and Micha Chapter 18 or on the other hand any comparative subject just for you Request Now I take her to the lake first on the grounds that it’s the sunnier part of town, and pull over in a couple of various turnouts that give her different perspectives. At the point when we arrive at the scaffold, she gets extremely eager and needs pictures of it as well. â€Å"It has such a great amount of history to it,† she says. â€Å"And it likely conveys a great deal of recollections for people.† I wonder if Caroline is a brain peruser on a picture taker. A slender dust storm encompasses us as I tap the brakes and park the vehicle exactly near the precarious edge of the extension and she bounces out with her camera pack on her shoulder. Lila and I trek after her, taking as much time as is needed, yet I stop at the line that parts the street from the extension. â€Å"So is this the bridge?† Lila asks, watching me through her shades. I gaze at the spot on the ground where Micha and I stood kissing in the downpour. â€Å"Yeah, this is the bridge.† With a quiver in my heart, I step onto the solid and approach the railing. Grasping the bar, I look out at the lake, sparkling in the daylight, so a lot more brilliant than that stormy night. Caroline snaps her camera, getting the lake at each point while Lila meanders to the opposite side. The breeze blows through my hair and I shut my eyes, returning to that night. I’d been wiping out my mom’s medication bureau prior that morning and had gone over the container of pills she’d taken to monitor her fancies. I’d thought about whether they’d worked for her and how they made her psyche see life. So I took one to see with my own eyes and afterward took off with Micha to a gathering. When I’d moved in his vehicle, he’d detected something was off with me. â€Å"You watch out of it,† he said. â€Å"Maybe we should simply remain in tonight.† I shook my head and motioned for him to drive. Grimacing, he drove us to the gathering, however he watched out for me nearly the whole night, tailing me like a little dog. For the most part, I didn’t mind, however I became anxious with the craving to make sense of what the heck my mom was thinking. So when Micha got distracted by a young lady, I cornered Grantford and requested that he drive me to the extension. He had joyfully obliged, thinking he would get a few. At the point when we showed up at the extension it was pouring pails of water. I expressed gratitude toward him respectfully and revealed to him he could go. He was pissed and begun yammering something concerning why the damnation did he drive me around here. I shrugged and pummeled the entryway shut, venturing out into the downpour. He spun away from the scaffold, the feels burnt out on his pickup kicking up rock and mud all over my boots. I strolled over to the railing and ventured up onto the check, watching the water through the cloak of downpour. In any case, it wasn’t sufficiently close, so I ventured up onto the shaft simply like I recollected her doing. It still didn’t bode well why she did it †why she figured she could fly and I don’t think it ever will. I twitch away from my thinking back and focus on Caroline, who’s as yet snapping pictures, with the long focal point of her camera near my face. â€Å"You’re a profound thinker,† she comments and snaps her camera once more. â€Å"And you photo well.† I shake my head. â€Å"No, I’m not. Not really.† She snaps another image and moves the camera away. â€Å"As a picture taker I get the chance to see through a very surprising eye. I think it makes me see individuals distinctively †more clearly.† â€Å"Like a mirror?† â€Å"Yeah, kind of.† She turns the focal point toward the lake and starts snapping pictures of it. I lean back against the railing and look through my messages. I just have one, Micha’s voice message from half a month back. I choose perhaps it’s time. I press dial and put it up to my ear. â€Å"Hey Ella, it’s Micha,† he says apprehensively, in contrast to himself, and murmurs â€Å"Well, that was a moronic opening line, so imagine you didn’t hear that.† A grin pulls at the sides of my lips. That sounds increasingly like him. â€Å"Anyway, I’m sort of aggravated that you just took off and haven’t called.† He delays and I can hear Ethan out of sight. â€Å"Actually, I’m screwing annoyed. I don’t even realize what to state. You simply bail subsequent to everything we’ve experienced. Do you know how insane I’ve been pondering where you were or on the off chance that you were even alive? My heart packs in my chest. I’ve never heard him so agitated. â€Å"You just abandoned everybody and individuals need you, regardless of whether you don’t think so. Grady’s debilitated †he has disease and†¦Ã¢â‚¬  He breathes in a flimsy breath. â€Å"I still love you†¦ I don’t comprehend what else to state and there’s most likely not so much as a state of saying anymore†¦ you won’t call me back.† It clicks and the message closes. It’s not what I was envisioning. I’d not even once took a gander at it from his side †how stressed he more likely than not been. I send him another content, however once more, he doesn’t react. *** Multi week passes I still don’t get notification from Micha. He won’t consider me or answer my writings, and his telephone is going directly to phone message. His mother has no clue about where he is either and she’s beginning to get truly stressed. Since the time I came back from the extension, little pictures of what happened when Micha got me that night have been glinting through my head. Something limitless happened that night, not with Micha, yet with me. I come to the end result, while I’m sitting out on my yard, gazing at his empty carport, that it’s time to get to the base of what’s going on with Micha. There is just a single individual I could consider who may know where he is. Ethan. What's more, I need reinforcement. â€Å"What are we attempting to escape him?† Lila asks as I drive up to the shop Ethan works at. â€Å"Where Micha is.† I advise her, placing the shifter into park. â€Å"And I think Ethan may know.† Her brow scrunches as she eyes the open carport entryway. Ethan is behind a vehicle being taken a shot at, hurling a screwdriver and getting it like a baseball. â€Å"But for what reason am I here?† â€Å"Because you’re my backup.† â€Å"And what precisely is it you need me to do?† â€Å"I’m not certain yet.† I chomp my nail, surveying the circumstance. Ethan is wearing a pleasant pair of pants and plaid traditional shirt, not his work garments, which implies he can leave on the off chance that he needs to and he most likely will, making this as troublesome as could be expected under the circumstances. Particularly if Micha instructed him not to let me know. He tips his head back and snickers at something his father said. At that point his eyes discover my dad’s Firebird and his appearance drops. I open the entryway and he tosses down the device and goes through the shop. I run over the rock and swing open the front entryway, abandoning Lila. Sitting behind the counter is Mrs. Gregory, Ethan’s mother who has indistinguishable dim hair and earthy colored eyes from Ethan. She gazes upward rapidly from a magazine and her eyes light up. â€Å"Ella, is that you?† She gets up from the stool and adjusts the counter to give me an embrace. â€Å"I didn’t realize you were back, honey.† â€Å"For the late spring, I am.† My eyes skim the room and the shop. â€Å"Is Ethan in there?† She focuses behind her. â€Å"He just ran once more into the extra space. You need me to go get him?† â€Å"Would you mind in the event that I did?† I ask obligingly. â€Å"Sure, hun.† She moves to one side and lets me behind the counter. The extra space is fixed with columns and lines of racks holding parts for vehicles. It’s peaceful, dull, and the sink has a dribble. â€Å"Ethan,† I state, closing the entryway discreetly behind me. â€Å"I know you’re in here.† â€Å"I hear a mix from the back corner slanting from me. I rush down the tire walkway, looking through the rack, and discover him running up the opposite side. I skitter in reverse, planning to cut him off toward the end by the entryway. â€Å"Ethan if you don't mind, kindly converse with me?† My voice echoes back at me. Looking left at that point right, I leave the walkway. â€Å"Look, I realize he revealed to you where he went, so if you don't mind, kindly simply tell me†¦ or if nothing else let me know whether he’s okay.† He unexpectedly uncovers himself from a path a couple of lines down. â€Å"He instructed me not to disclose to you where he was.† I press my lips together at the sting in my heart. â€Å"I need to know. I’m stressed over him.† He props his elbow on the edge of a rack. â€Å"Well, presently you know how he’s felt for the last eight months.† The difficult sentiment of reality soaks in. â€Å"Please, if it's not too much trouble will you simply reveal to me where he is. It’s executing me not knowing.† He eyes me over, as he’s chasing for my truthfulness. â€Å"He went to see his dad.† My jaw nearly hits the floor. â€Å"When did he discover where his father was?† Ethan murmurs and inclines toward the rack. â€Å"He began considering the house half a month prior, requesting to converse with Micha. Micha wouldn’t converse with him, yet then a couple of days prior, he at last concluded the time had come to go see him.† â€Å"Is he still with his dad?† I inquire. He wavers. â€Å"No†¦ Let’s simply state the visit didn’t go very well.† I power the sense of foreboding deep in my soul down. â€Å"Is he okay?† â€Å"I’m not sure†¦.He was remaining with a portion of our old companions over at Farrows Park the last time I conversed with him.† â€Å"Is he

Leadership styles (research paper) Essay Example | Topics and Well Written Essays - 1000 words

Administration styles (inquire about paper) - Essay Example The styles we assessed were: Transformational administration Transactional authority Charismatic initiative Democratic/Participative initiative Lazier-charge authority Bureaucratic initiative Autocratic initiative Task-arranged administration The essential research comprised of me scouring for good assets and studies that would permit you all to have the option to settle on a decent choice on what kind of organization you need to encourage. Authority styles influence far beyond exactly how we lead yet in addition how our workers are created and where we pick the board from. At the point when we take a gander at it along these lines we can see that initiative style is one of the most significant pieces of the executives. I would be happy to examine this report at your recreation. I value the chance to have the option to furnish you with such an assistance and expectation, that it was as useful as I needed it to be. Regard, Research IAA:mef Contents Momo of Transmittal I Contents 0 Int roduction/Problem 2 Findings/Leadership styles 2 Transformational initiative 3 Transactional authority 3 Charismatic administration 4 Democratic/participative initiative 4 Lazier-passage/Delegative authority 4 Autocratic authority 5 Bureaucratic administration 5 Task-situated initiative 6 Conclusion 6 Recommendation 6 Index 8 Introduction/Problem The exhibition and choices made by staff in an association are incompletely dictated by the attributes of initiative or the individuals who take an interest in organization. Various investigations have demonstrated that the initiative style embraced in an association influences bunch work forms, the social atmosphere and the ideal final product inside the association. From this point of view, the style of initiative embraced in an association influences the atmosphere and the atmosphere influences profitability and inventiveness (Mills, 2007). At times, authority influences profitability straightforwardly. This clarifies the way that author ity style is basic to all associations given that it influences their presentation and viability. This report quickly assesses different sorts of authority styles depicted by various researchers. The report suggests that transformational type of authority is the best while working with an assorted populace. Discoveries/Leadership styles Different researchers have distinguished different types of administration that are normal in associations. This paper inspects the accompanying administration styles: Transformational initiative Transactional authority Charismatic initiative Democratic/Participative authority Lazier-passage authority Bureaucratic authority Autocratic administration Task-arranged authority Fig 1: Leadership Styles (Source: Johannsen, 2012) Transformational authority Transformational authority is an administration procedure where pioneers expand and hoist the interests of their subordinates, they invigorate the subordinates to look past their own personal responsibili ty to benefit an association and create mindfulness and acknowledgment of the crucial reason for an association (Mills, 2007). This sort of initiative assists with limiting employees’ turnover rate and subsequently, this spare costs identified with high turnover rate in an association. Second, it enables workers in an association to understand their maximum capacity and to demonstrate higher duties to authoritative objectives; it tends to be characterized under participative and delagative initiative as appeared in fig 1. Third, this style is useful in cultivating hierarchical

What Essay Questions Should We Ask

What Essay Questions Should We Ask Ive got applications on the brain. Last week, we posted the blogger applications; this week, Im modifying the Maker Portfolio for the next cycle. During Ceris admissions excavation she found some old applications, which got me down to the Institute Archives, looking at old requirements for admission. Last year I posted our essay questions. This year theyll (almost certainly) be the same. But maybe next year, they wont; every year, we sort of reassess the questions, and think about whether we want to change them. Strategically, our essay questions are intended to prompt certain responses from applicants. The idea is that the answers tell us something about the applicant, not only through what they literally write (i.e. For fun I like to dress up like a Viking and light things on fire) but also how they write about it, what they choose to write about, the salient categories and concepts around which they organize their lived experience, and so on. You can think of essay questions as instruments which elicit a response which we then evaluate, akin to the soft rubber hammer which a doctor uses to test your reflexes. Over the years weve asked many different types (and amounts) of essay questions, ranging from the very close ended to the very open ended: before my time, in the days of paper applications, we used to just include a blank piece of paper and ask students to make something with it, for example. When we think about what types of essay questions we ask now, we try to optimize for those essay questions which are going to a) elicit the most informative, enlightening responses, and b) minimize the amount of stress they cause the applicant to answer. A) and B) are somewhat in tension, but we try to balance them as best we can, which is how weve settled on our current format of asking for ~5 short (100-250 word maximum) responses to straightforward questions. So heres a different sort of question: what should of questions ought we ask our applicants? What sorts of questions would be likely to elicit enlightening information about you, or what sorts of questions would you want to ask your future classmates? Like I said, we probably wont change anything for this fall, but your responses here might inform what we do going forward. Post Tagged #admissions essay

Analysis on the Ethics of Hydraulinc Fracturing - 835 Words

Analysis on the Ethics of Hydraulic Fracking Despite the supposed short-term benefits that hydraulic fracturing, also called â€Å"fracking†, may provide for society, the amount of negative externalities conjured via this method of natural gas drilling heavily outweigh the pros. Proponents of the controversial drilling method support their argument referencing potential economic benefits gained from the extraction of hydrocarbons that were previously inaccessible by conventional technologies. However, they fail to factor in the massive environmental impacts that afflict the Earth as a result of fracking such as, contamination of ground water, depletion of fresh water, risks to air quality, noise pollution, the migration of gases and hydraulic fracturing chemicals to the surface, surface contamination from spills and flow-back, and the health effects of these. Furthermore, this method of fuel extraction condones a mindset concerned merely with the fulfilment of short-term ends and does not value future generations under a utilitarian standard. The Kantian standard of ethics holds that whenever an action can be applied to society on a universal scale, it can be considered as objectively just. Kant’s categorical imperative values this utilitarian standard, and when applied to the situation of fracking, the imperative renders hydraulic fracking as inherently unjust. While, at face value, fracking may seem like a potential catalyst for economic stimulus, the argument against

Organizational Behavior Analysis of Pluto Telecommunications

Organizational Behavior Analysis of Pluto Telecommunications Introduction The telecommunications industry has experienced a number of transformations and restructurings in recent years, and the companies that have survived are faced with a broad range of challenges in their operating environments today. Although every telecommunications corporation is unique in some way, and every operating environment is likewise different, it is possible to discern some organizational behaviors from recent reports of firms competing in this industry, at least in a general fashion. To this end, this paper provides an organizational behavior evaluation of a representative company, Pluto Telecommunications, including a brief corporate history and overview, an analysis of the companys corporate culture, and a discussion concerning how recent trends in the telecommunications industry will likely affect Pluto Telecommunications in the future. Finally, a summary of the research and important findings are presented in the conclusion. Review and Analysis Corporate History and Overview Founded in 1995 with headquarters in Oklahoma City, Oklahoma, Pluto Telecommunications is a mid-size telecommunications company offering its customers a broad range of solutions for personal, business and educational applications. At present, Pluto Telecommunications has 173 employees remaining after a recent downsizing initiative, an alternative that have been commonplace in the industry in recent years.Show MoreRelatedPluto Telecommunications Essay2351 Words   |  10 PagesThis text critically examines organizational behavior in Pluto Telecommunications through analysis of the relationship among the job design, motivation, structural form and the work culture. The Managing Director of Pluto Telecommunication came to understanding that the three departments within the organization: Sales, Marketing and Customer Service    do not communicate with each other which have a direct    negative impact on the company’s performance. Further investi gations show that the three departmentsRead MoreThe Organizational Structure And Behavior At Pluto Telecommunications2212 Words   |  9 Pagesexamines the organizational structure and behaviour at Pluto Telecommunications. Through an analysis of the relationship among the job design, motivation, structural form and the work culture the paper aims to suggest a plan of action to rectify the challenges. PROBLEM IDENTIFICATION The case does not delve into specific factors and rather talks about the various departmental cultures and motivators. The company’s growth strategy is disconnected from the organizational strategy and communications

Chapter 3 Pathology Questions Free Essays

Chapter 3 Review Questions: 1. What is meant by the following terms: Homologous chromosomes- A matched pair of chromosomes, one derived from each parent. Both members of the pair are similar in size, shape, and appearance, except for sex chromosomes. We will write a custom essay sample on Chapter 3 Pathology Questions or any similar topic only for you Order Now Autosomes- The general term for chromosomes other than the sex chromosomes. Sex chromosome- The X and Y chromosomes that determine genetic sex. Barr body- The inactivated X chromosome that appears as a small, dense mass of chromatin attached to the nuclear membrane of somatic cells. This structure can be identified in the cells of a normal female and is called a sex chromatin body or Barr body after the man who first described it. Gene- Are segments of DNA chains that determine some property of the cell and are the basic units of inheritance. Sometimes, they are described as being arranged along the chromosome like beads on a string. Gametogenesis- A specialized type of cell division that occurs during the development of the eggs (ova) and sperm. The development of mature eggs and sperm from precursor cells. Centrosome- A small region of cytoplasm adjacent to the nucleus that contains the centrioles and serves to organize microtubules. 2. How does the process of mitosis compare with meiosis? In mitosis, each of the two new cells (called the daughter cells) resulting from the cell division receives the same number of chromosomes that were present in the precursor cell (called the parent cell). In meiosis, the number of chromosomes is reduced so that the daughter cells receive only half of the chromosomes possessed by the parent cell. This process is not completed until fertilized by the sperm. . What are the differences between spermatogenesis and oogenesis? First, four spermatozoa are produced from each precursor cell in spermatogenesis, but only one ovum is formed from each precursor cell in oogenesis. The other three â€Å"daughter cells† derived from the meiotic divisions are discarded as polar bodies. Second, spermatogenesis occurs continually and is carried through to complat ion in about 2 months. Consequently, seminal fluid always contains relatively â€Å"fresh† sperm. In contrast, the oocytes are not produced continually. All of the oocytes present in the ovary were formed before birth and have remained in a prolonged prophase of the first meiotic division from fetal life until they are ovulated. 4. What is a chromosome karyotype? How is it obtained? How is it used? A chromosome karyotype is an arrangement of chromosomes from a single cell arrangement in pairs in descending order according to size of the chromosomes and the positions of the centromeres. A chromosome karyotype is obtained by culturing cells in a suitable medium. Usually, human blood is used as a source of cells for these studies; the blood lymphocytes can be induced to undergo mitotic division. Certain chemicals are added to stop the mitotic division after the chromosomes have become separate and distinct, and consequently , many cells arrested in mitosis accumulate in the culture medium. Additional methods are employed to cause swelling of the cells, which are then prepared, and the chromosomes can be examined. The chromosomes are then arranged according to their size, the location of the centromere, the relative lengths of the chromatids that extend outward from the centromere, and the pattern of light and dark bands along the chromosomes. Then the separated chromosome from one cell are photographed and arranged into a karyotype. The presence of abnormalities in chromosome number or structure can be detected this way. 5. What is the MHC? What is its function? What is its relationship to disease susceptibility? The MHC is the major histocompatibility complex. The antigens present on cells are determined by a cluster of genes on chromosome 6. This group of genes, which was first determined in laboratory animals in connection with transplantation experiments, is called the MHC. Originally, MHC proteins were considered of interest only with respect to organ transplantation because transplantation of cells containing MHC proteins different from those of the transplant recipient was followed by rejection of the transplant unless the immune system was suppressed. They take part in generating immune responses to foreign antigens of all types. The interaction of the HLA antigens with the various cells of the immune system is considered in the discussion on immunity, hypersensitivity, allergy, and autoimmune diseases. 6. What is a haplotype? How are haplotypes inherited by children from their parents? What are the chances that two children will have the same haplotype? A haplotype is a set of HLA genes on one chromosome and is transmitted as a unit. Each child receives one of two possible haplotypes from each parent. Because of the way in which chromosomes are transmitted from parent to child, the child has any of four different combinations of HLA haplotypes. There is one in four probability that two children will both possess the same pair of HLA haplotypes. How to cite Chapter 3 Pathology Questions, Essay examples

Analysis of Linear DNA Genomes Separation in Gel Electrophoresis

Question: Discuss about theAnalysis of Linear DNA Genomes Separation in Gel Electrophoresis. Answer: Introduction Agarose gel electrophoresis has been widely used as a form of separating DNA genomes in varying sizes from 100 kp upto 25 kb. Isolation of Agarose gel is obtained from the genera Gelidium and Gracilaria.in the gelato process, the polymers of agarose often form an association of none covalent which form networks of pore sizes which determine the molecular ability of sieving properties. Use of gel electrophoresis is beneficial in separation of DNA genomes. Electrophoresis process is key in separating the different nucleic acids using various sizes and charges depending on the contents of the solution. In this experiment, lab analysis of gel was used to put gel solutions in charged nucleic acids for separation purposes. At this point the larger DNA and RNA have a hard time in separating thus allowing time for separation of the genomes based on the sizes. The rate of separation of the DNA molecule in the experiment was determined by the rate at which the sizes of the DNA, the concentration of the gel, DNA Conformation present, voltage degree applied, ehidium bromide solution introduced, type of agarose and the buffer being utilized in electrophoresis. After the process of separation, DNA molecules will be able to be visualized in the UV light using staining process to identify the different genomes. Thus in essence DAN electrophoresis defines the process by which the DNA migrates in the supporting medium. Most of electrophoresis is carried in agarose gels in narrow polymers of gels using pores of different sizes, this sieving provides a means by which the pores gives an opportunity for the DNA molecules to go through the pores at different sizes thus being separated using molecular weights. Thus this laboratory report uses agarose Gels while staining with ethidium bromide to assess the separation process of the different DNA genomes. Thus it seeks to investigate the DNA genome separation to assess the different nucleic acids by their respective sizes. Materials and methods Refer to the Lab Manual 5 for in-depth methodology and procedure. Results Diagrammatic presentation of gel DNA Table 1; Showing gel electrophoresis picture Standard curve for DNA ladder Table 2; Showing curve presentation of the base pairs against distance travelled Table of standard curve values Bp size 100 200 300 400 Log10(bp) 2 2.3 2.3 2.4 Distance cm 0.5 0.4 0.4 0.38 Table 3; Showing table figure for the curve Calculation process Table 4; Showing how to calculate base pairs Example suppose we have a base pair having travelled 0.3 cm, then draw a line as illustrated above and take the readings on the corresponding logbp and take the anti log, which you get the base pair size. This gives us anti log of 3.0, which is 1000kbp Insert values table Bp size 100 200 300 400 Log10(bp) 2 2.3 2.3 2.4 Distance 0.5 0.4 0.4 0.38 Size of pUC19 100,200,300, 400, 500,600 700,800,900, 1000,1500 2000,2500, 3000,4000, 5000,6000 8000,10000 Size of insert 0.1kbp 0.2kbp 0.3kbp 0.4kbp Table 5; Showing the sizes of pUC19 and their insert sizes Discussion Agarose gel electrophoresis has been utilised as a common method for separation of proteins, (Kryndushkin et al., 2003). The basic forms of nucleic acids can be separated through the aid of electrification process whereby charged molecules move to the anode side. This migration as depicted in the experiment ensures that molecules which have lower molecular weight are able to move faster, (Sambrook Russel 2001). The process of electrophoresis is a crucial step in ensuring purification process of the desired DNA bands. In this experiment the usage of ethidium bromide is essential in visualizing the staining of the transcend DNA molecules. In this task, the Agarose gel electrophoresis plays a key role in ensuring the characteristics of DNA are obtained without any alterations. This experiment has yielded results which have enabled determination of DNA fragments sizes through digestion by restriction enzymes. The visualization has been effected with the use of ethidium bromide which is a common agent in nucleic acid purification process. The Agarose gel concentration on this task entailed the separation of the gel using agarose gel concentration of 0.2%w/v having bands from 0.1-1 kb. The distance travelled by DNA molecules in electrophoresis is directly proportional to the size of the DNA itself. The agarose gel is beneficial in ensuring that there are movements based on their sizes. With the various differences between the various rates of the DNA molecules in the gel solution, they are separated based on the size of the bases. The relationship built between the varied sizes of the DNA genome. The sieving of DNA is done through the size which it bears, (Southern, 1975). The length of DNA strands often vary from 50 base pairs to upto million s base pairs which agarose gel electrophoresis can be effective in separating them , the migration and distance travelled is linked on the concentration of the agarose used to prepare the gel. Concentrations having lower concentration are able to travel faster in the distance travelled and vice versa. In this study agarose gel of 2% has been used which was effective in separating the DNA at range of 0.1-1 kb, the low percentile gels often signify gels which are weak. Double stranded DNA moves faster as the molecules travels; its speed is inversely proportional to the logarithm of base pairs. This linked and established relationships depends on the strength of the of gel composition. The distance travelled by the digested genome signifies that there is action of restriction enzymes which shows that there restrictions which have taken place, thus distinguishing the variability linked to genetics and enzyme cost. The digested fragments were this separated using the agarose gel electrophoresis which showed continuous smear on the gel surface with the distribution of the difference fragment sizes being established. Digested pUC19 is a plasmid and able to transform itself on the transformation process where it can be able to multiply itself and express. Undigested pUC19 originate from E coli and contain high number of base pairs. The transformation efficiently portrayed shows that smaller pUC19 plasmid sin E choli can be manipulated and be transformed from the ampicilin forms. This shows that the DNA is in contact form with plasmid DNA being intact and with presence of viral chromosomes which can be transformed into high efficiencies. This transformation is through the resulting effect of digestion of peri plasmids. The undigested Puc19 shows presence base pairs which have the ability to perform recombination and be incorporated into cells, (Goto, Kenta Yukio, 2013). The lanes which have recombination factor is able to facilitate the cloning of DNA in host cells. This signifies recombination of various fragments of gel solution. The lanes that have been generated originated from digestion of particular DNA, which gives it equimolar amounts. Based on the lanes, there is variation on the number of non molar amounts, thus signifying that there is difference in band lengths. Others have shown to represent circular forms of the plasmids which is dependent on the age and quality of the plasmids. The existence of three forms of DNA formation which exists include linear formation, open circular formation and supercoiled forms. Plasmid DNA have been prevalently been studied in laboratory studies. After its preparation they exists in the three forms above. With good plasmid preparation, DNA often form plasmid which exist in any one strands of the DNA, this break causes the release of the phosphordiester backbones of the DNA to be released out. The visualising process of the agarose gel using the standard control tool is key to assess whether the bands have created a generation or not. Closer bands are well compressed than far away bands as indicated in the gel view. The standard marker used in this experiment was essential in ensuring that the standards sizes are generated using base pairs. This result signifies that electrophoresis is an effective way of separating nucleic acids. High gel agarose gives room for handling of low percentage gel separation. Due to the size of the base pair present in this experiment, has utilised field gel electrophoresis. This is comparable to studies done (Lee et al, 2012), which have shown that sizes of DNA can be separated effectively through plotting on the log of molecular weight and different bands of DNA against the distance moved, this portray how different forms of gel can be able to move at different speeds. Super coiled plasmid DNA have sown to move faster, while those in linear formation travel averagely while open circular travel slowly. References Goto, K., Nagano, Y. (2013). Ultra-low background DNA cloning system. PloS one, 8(2), e56530. Kryndushkin DS, Alexandrov IM, Ter-Avanesyan MD Kushnirov VV (2003). Yeast [PSI+] prion aggregates are formed by small Sup35 polymers fragmented by Hsp10. Journal of Biological Chemistry.278 (49): 49636. Lee, P. Y., Costumbrado, J., Hsu, C. Y., Kim, Y. H. (2012). Agarose gel electrophoresis for the separation of DNA fragments. Journal of visualized experiments: JoVE, (62). Sambrook JRussel DW(2001). Molecular Cloning: A Laboratory Manual 3rd Ed. Cold Spring Harbor Laboratory Press. Cold Spring Harbor, NY. Southern, E. M. (1975). Detection of specific sequences among DNA fragments separated by gel electrophoresis. J mol biol, 98(3), 503-517.

Celta Assignment 3 Essay Example

Celta Assignment 3 Essay Assignment 3: Skills Related Task Course: Celta By: Syed Ahmed Submission date:15/08/2011 Rationale for lesson The reason why radio advertisement has been chosen is due to the following: †¢ I would expect students listen to the radio everyday. They are exposed to radio advertisement whether it is in English or in their native language. It is a useful area to explore as students will pick up a few words used in advertisements and hence generate interest in learning the language. †¢ This area will be interesting as some students may not like a particular advertisement and some may do. This will encourage a healthy discussion amongst the students. A lead in/ warmer can be introduced regarding this subject followed by activities after the listening exercise that would encourage students to practice their productive skill (listening). †¢ This exercise was chosen because students require a lot of concentration while listening to the task hence it demands listening. It also gives an opportunity for students to check their answers in pairs. (Scrivener 2005, p. 176). This lesson is appropriate to the upper-intermediate students as they should have the knowledge of lexis relating to advertisements. This means I can concentrate on a few words for lexis and therefore allow more time for the students to focus on their skills based part (listening) and their follow on tasks. TASKS Task 1: The pre-listening task (p. 64) This task is a good introduction to the topic of radio advertisements as it is easy. This will be a good lead in to the topic. Students will be asked to s tate their favourite advertisement and if they listen to the radio. We will write a custom essay sample on Celta Assignment 3 specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Celta Assignment 3 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Celta Assignment 3 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer A top down method has been used in this exercise where we are making use of what we already know to assist us to foresee the content and structure of the text. This gives an overall impression of the message (Scrivener 2005 p. 178). (Scrivener, 2005) states that we cannot use a bottom-up method i. e. building up the messages from individual small pieces. Even though this may sound appealing, however to do this it is virtually impossible. Task 2: The first listening task (p. 65) Before handing out the task I would set the question first. The question first technique is described as ‘‘task before audio’’ (Scrivener 2005 p. 172). The students will have to match the following options to the advert being listened to. For example which advert? †¢ Is selling soap powder †¢ Is trying to recruit personnel. The students will have the chance to listen to the audio. The students will have a basic understanding on how to do the task. If students have not found the answers to a specific section of the task, it would be necessary to play the recording again (Scrivener 2005 p. 172). This task is useful to introduce the text to the students. If students get the answers correct in the first attempt, this will help build confidence in them and students can move on to the next task. Task 3: The detailed task (comprehension check p. 65) Students will have a comprehension exercise in order to catch the specific details such as names, color and so on. I would assume that this exercise will be challenging to the students as they have to listen to the details carefully. However I feel that this exercise will help them pick up phrases such as ‘‘wherefore art though’’ and students will be familiar with it. As stated in Scrivener, 2005 it would be appropriate to play the recording more than once or sufficient number of times for the specific section the students are struggling on. As stated in Scrivener, 2005 it would be appropriate to play the part which the students disagree to. During the feedback session, the students will be allowed to check the answers in pairs. The recording would be played again until the students have reached an overall agreement to the answer and not just led by one student (Scrivener 2005, p. 176). Task 4: The follow on task (speaking skills) Group work: Newspapers and magazines will be given out to each group. The groups will be asked to choose an advert that appeals to them and discuss why they like it. This task should take ten minutes. Task 5: Follow on task (Writing) Group work Students will be asked to devise a radio advertisement. They can choose their own product or service or choose from the following option: †¢ A BMW sports car †¢ A restaurant in town †¢ A bank for students Students discuss this in pairs and will have to make a visual presentation on visual cards and write a slogan for the advert. Task 6: Follow on task (Speaking) Group work (Pairs) Students will participate in an activity where students will make a radio advert on a product they will choose. Each group will make an advert and the class will decide which the best advert is. Task 7: Follow on task (Writing) Students should write an advert on the following options: †¢ A car for sale †¢ A job at Curries †¢ A new computer Students will have 15 minutes to write this advert. I will then check each students answer for mistakes. Bibliography: Scrivener, J (2005). Learning Teaching. Macmillan.

Free Essays on The Song Of Solomon

The Song of Solomon - What's in a Name? Toni Morrison’s award-winning novel Song of Solomon is full of very interesting, deep symbolism. Macon Dead III, nicknamed â€Å"Milkman,† is a very symbolic character throughout the novel. His character is not only symbolic, for so is his name. Also, Milkman’s paternal aunt, Pilate, has an extremely significant and symbolic role in the novel. To her father, she represents the child who killed her own mother and took away her father’s wife. Seeing that Pontius Pilate sentenced Jesus to death, the name Pilate seems to coincide with her father, Macon Dead’s, opinion. Ironically, though, Pilate is a good person and is murdered in the end, just as Jesus was by Pontius Pilate. Another important character in the novel who portrays a great deal of symbolism is Guitar, Milkman’s best friend. Guitar is named after something that he is ultimately unable to attain. â€Å"I saw it when my mother took me downtown with her. I was just a baby†¦I cried for it, they said. And always asked about it.† This unreachable goal accurately describes his character throughout the novel. He is never able to overcome the obstacles that stand in his way or to reach the goals he has set for himself. Toni Morrison intelligently uses the characters Milkman, Pilate, and Guitar to successfully portray a great deal of symbolism throughout her novel. â€Å"A milkman. That’s what you got here, Miss Rufie.† Milkman is given his name for a very logical reason: his mother nurses him until he is an adolescent. Freddie discovers this and gives Macon III his new nickname that will stick with him for the rest of his life. The name Milkman is symbolic in that it represents the other man in his mother, Ruth’s, life; it represents her need for another man because she simply cannot get what she feels she wants and needs from her husband. Consequently, she turns to her son to provide her with the comfort and love she is lacking. ... Free Essays on The Song Of Solomon Free Essays on The Song Of Solomon The Song of Solomon - What's in a Name? Toni Morrison’s award-winning novel Song of Solomon is full of very interesting, deep symbolism. Macon Dead III, nicknamed â€Å"Milkman,† is a very symbolic character throughout the novel. His character is not only symbolic, for so is his name. Also, Milkman’s paternal aunt, Pilate, has an extremely significant and symbolic role in the novel. To her father, she represents the child who killed her own mother and took away her father’s wife. Seeing that Pontius Pilate sentenced Jesus to death, the name Pilate seems to coincide with her father, Macon Dead’s, opinion. Ironically, though, Pilate is a good person and is murdered in the end, just as Jesus was by Pontius Pilate. Another important character in the novel who portrays a great deal of symbolism is Guitar, Milkman’s best friend. Guitar is named after something that he is ultimately unable to attain. â€Å"I saw it when my mother took me downtown with her. I was just a baby†¦I cried for it, they said. And always asked about it.† This unreachable goal accurately describes his character throughout the novel. He is never able to overcome the obstacles that stand in his way or to reach the goals he has set for himself. Toni Morrison intelligently uses the characters Milkman, Pilate, and Guitar to successfully portray a great deal of symbolism throughout her novel. â€Å"A milkman. That’s what you got here, Miss Rufie.† Milkman is given his name for a very logical reason: his mother nurses him until he is an adolescent. Freddie discovers this and gives Macon III his new nickname that will stick with him for the rest of his life. The name Milkman is symbolic in that it represents the other man in his mother, Ruth’s, life; it represents her need for another man because she simply cannot get what she feels she wants and needs from her husband. Consequently, she turns to her son to provide her with the comfort and love she is lacking. ...

Orwell's 1984 paper Essay Example | Topics and Well Written Essays - 750 words

Orwell's 1984 paper - Essay Example a similar profoundly satiric allusion to the Communist Manifesto, which was published in 1848 and was a highly influential book of its time in terms of political ideology. It promoted the ideology of Communism and was written by the famous communist theorists Karl Marx and Friedrich Engels. As its name depicts the book was all about the political ideology of overthrowing the† bourgeois† and bringing the working classes (â€Å"the proletariat) to power. George Orwell (whose real name was Eric Blair) makes satiric allusions to the communist manifesto and the regime it sought to promote. He was not anti-communist but towards the end of his career he felt disillusioned by the mechanics and â€Å"manifesto† of the Communists. He believed that such an ideology would always deteriorate into a dictatorial regime. The novel alludes largely to the situation of the regimes who took to the communist ideals (especially the case of Russia and the USSR) and how the Communist Manifesto fast moved away from its real aim of the emancipation of the working classes from the bourgeoisie. The theme of the story in 1984 depicts the world in the year â€Å"1984† in the setting and assumption the Communist movement has successfully dominated the world. The main Character of Emmanuel Goldstein is an allusion to Marx and Lenin who were the most prominent leaders and supporters of the Communist ideology.One of the strongest allusions to the Communist manifesto (and to some extent Lenin’s book on communism called† Testament"),is when Orwell states in his book that the fictitious Communist leader Goldstein writes a book called "The Theory and Practice of Oligarchical Collectivism".He goes further to describe his Communist â€Å" hero† as having a â€Å"a lean Jewish face,(with) †¦.. fuzzy aureole of white hair" which if carefully examined reminds us of the appearance of Marx who wrote the Communist Manifesto. His bitterness can be seen further when he writes that Goldstein is deceiving the

Hospitality Management Essay Example | Topics and Well Written Essays - 500 words - 7

Hospitality Management - Essay Example Several categories of fields include tourism industry, lodging, cruise line, theme parks and transportation. I have participated for internship program in the hospitality industry. I am highly obliged to internship project manager. I would like to provide special thanks and express my gratitude towards the project manager for motivating me to go for excellence. Every intern is new to the industry and is hungry for success. There is always a person who motivates to accomplish in life. This is the person who encouraged me in the entire internship program. The effect of affectionate encouragement and motivation on my life was humongous. The pivotal aim of the program is to participate at the hotel meetings and gain experience to different areas of the hotel. The volume of professional is articulated by the organization behavior of the hospitality industry. Regular meeting and discussion with project manager helped me to build on complementary flaws and strengths. Weekly check- in meetin gs exceedingly benefited me to have an ongoing discussion to nullify the flaws and enrich the strengths. Time devoted by project manager provided me an opportunity to prosper on the hospitality industry. The appreciation shown by the manager boosted my commitment towards nurturing organizational skills. Teamwork, standard of procedure and service are the pivotal element in the hospitality industry. The effective management of the employees in the hospitality industry can be managed by focusing on building confidence, team building and handling stress. Internship project manager provided a practical example of understand behavior of guests and enhancing the decision making process. The manager provided me opportunity to experience the hospitality industry by live examples, case study and weekly discussion. This process of learning motivated me to enhance the relationship with the project

Theoretical Approaches to Perception Processes

Theoretical Approaches to Perception Processes Cognitive psychologists differ in their views on the processes involved in perception. Outline two theoretical approaches to perception and provide empirical support for each. Introduction Explanations of perception seek to explain and better understand the process that facilitates the transformation of sensory information from the environment into the experience of objects, sounds, and movement. One of the most established fields of psychological research, studies in perception range from basic recognition of shape, colour, and form, to the more complex relationship between, motion, attention and performance (Eysenck, 2005). In the early 1900’s, a group of psychologists sought to show how people organize fields of information during perception, memory, and thought (eg: Duncker, 1945; Koffka, 1935; Kohler, 1940; J. M. Mandler G. Mandler, 1964; Wertheimer, 1945/ 1982. In Barsalou, 1992). Since then, the distinctions between the work of cognitive and perception psychologists have become less obvious, with cognitive and behavioural approaches increasingly being used in the effort to understand the complex process of visual perception. As experimental approaches ha ve brought about more refined empirical techniques, a greater number of theories have developed in order to help explain the phenomenon. This essay focuses on James Gibson’s theory that perception and action are very closely related. Gibson first put forward this theory more than fifty years ago (Eysenck, 2005). The second theory under discussion is the Constructivist approach, which posits that experience formed in memory assist the observer in making informed judgements about the size, shape, form, etc of an object. Gibson (1979) first brought into discussion the term ‘direct perception’ relating to the idea that we pick up enough information from the visual environment to form a conscious version of what we see and that we do not need to use higher levels of cognitive processing in order to understand the visual world (Cardwell et al, 2004). Part of Gibson’s theory maintained that perception depends upon the existence of a number of cues which inform the brain about the size, shape, and texture of objects, and the distance away from the observer that they lie. Gibson’s work is unique as he based his findings on experiments conducted outside of laboratory conditions although still very much within a controlled environment with measurable results. Part of Gibson’s work has helped develop new technological features at airports to help pilots develop their depth perception, while the application of his flow patterns idea has been incorporated into the constructions of roundabouts to create the illusion for drivers that they are accelerating on their approach and thus making them slow down (Cardwell et al, 2004). The applicability of these theories to real-life situations increases their relevance and causes them to be an attractive explanation as to how we perceive our visual environment. Gibson (1979) expounded upon what he meant by ‘direct’: â€Å"So when I assert that perception of the environment is direct, I mean that it is not  mediated by retinal pictures, neural pictures, or mental pictures. Direct perception is the activity of getting information from the ambient array of light. I call this a process of information pickup that involves the exploratory activity of looking around, getting around, and looking at things. (1979, p.147) Gibson posited that it was in the nature of light as an optic ray that facilitated our understanding of objects and material reality. Gibson’s studies of observation he claimed were founded upon his experiences in World War II. When carrying out aviation experiments, Gibson concluded that the laboratory approach to the study of depth perception could not be suited to improving a pilots ability to land an airplane, and that it was necessary to study perception outdoors into the natural environment. According to Goldstein (1981, p.191), in Gibson‘s ‘ground theory’ visual space ‘is defined not by an object or an array of objects in the air (as occurs for depth cues such as interposition, relative size, etc.) but rather is defined by the ground, a continuous surface or array of adjoining surfaces.’ Gibson’s texture gradient suggests that there exists a rate of change in texture density. For example, a the gaps in a rail track appear to get closer together the greater the distance over which they are perceived (Eysenck, 2005). Gibson measured his findings in real life situations of perception where the observer is not stationary in a laboratory and ‘observing’ rather, Gibson believed in the importance of the observer being active, constantly moving their eyes, head and body in relation to the environment (Goldstein, 1981). Gibson’s work has been continuously investigated by other researchers who have been keen to establish its strengths and weaknesses. For example, Greenberg and Donnell (1972) found that the ‘weakness of stripes or straight contours does have some touch points in research on infant and adult perception.’ (In Pick and Gibson, 1979, p.71). While very young infants preferred to look at checks over stripes (Greenberg and Donnell, 1972), MacKay and Jeffreys (1973) recorded that adults looking at parallel lines in contrast with lines that had corners or breaks in them, showed more visually evoked potential for the checked an broken lines, but was relatively small for the parallel lines (Ibid). Whereas Mayzner and Habinek (1976) found in tachistoscopic experiments that the ‘threshold is much lower for detecting contours that change in direction than it is for detecting those that do not’ ( Mayzner Habinek, 1976. In Pick and Gibson, 1979, p.71). These forms of empirical research have dated well as they highlight basic dichotomies between shapes and forms and how they are perceived by the human eye and thus translated as information by the brain. There is not much scope for disproving Gibson’s theories rather, the challenge of his work lies in whether his explanations of perception are enough to explain the complexity of understanding the material world. Gibson also made an insightful point as to the nature of research and theory of perception that ‘the starting point of perceptual research and theory depends critically on the language used to describe the information available for perception’ (Carlson, 1997, p.76), and that psychologists are thus apt to partially self-define the objectives and results of their own experiments. In ostensible contrast to Gibson’s work, the Constructivist approach places less emphasis on the nature of the visual stimulus itself and focuses on the implications of stored memories (Cardwell et al, 2004). Past experience thus shapes and informs present experience. Gibson’s idea that perception is founded upon cues provided by the object itself is reversed in this approach to understanding perception, where perception is effectively constructed by the memory. Gregory expounded upon Gibson’s theory by experimenting with the idea that visual stimuli are basic ‘starting points’ upon which the observer makes informed guesses about their meaning (Cardwell et al, 2004). Constructivist theory has received much empirical support, beginning in the early 20th century with the work of Tichener (1914). Boring (1946) worked with, and altered these experiments, to produce the well-known 1941 Holway and Boring experiment. Here, participants observed the size of a disk, from varied distances. Holway and Boring sought to reduce the number of distance cues available to participants, and found that the more that cues â€Å"reduced†, the poorer the size perceptions recorded. Boring concluded that perception needed a cores stimulus, and a mediating context informed by cues. Size perception thus relies upon a perceived distance that allows the observer to make informed judgements. In such laboratory experiments there exists the hypothesis that certain illusions persist in our perception of the world this was a crucial element of the Constructivist theory. Gibson criticised the empirical research for these approaches, highlighting their artificiality and inapplicability to real-life. Furthermore, if perception is analogous to our making judgements and decisions this would not explain how precise perception is ie: if Constructivist theory is correct then we would make many more mistakes in how we perceive the world. To conclude, neither approach is meant to be an alternative to the other rather they are used in conjunction with each other, and the type of processing employed will depend on the type of visual stimulus present in front of the observer. In her discussion about the relevance and scope of cognitive theory, Disessa quotes Marton who has heavily criticised the efforts of cognitive science to explain human experience (Disessa, 1993). Disessa goes on to say that ‘whether for systematic or accidental reasons, cognitive science has not done particularly well at illuminating the structure of experience.’ (1993, p.261). If cognitive approaches are to ultimately succeed, then they need to focus more on explaining consciousness itself (Barsalou, 1992), rather than the mechanisms which define consciousness. Other explanations have attempted to identify the behavioural aspects of sensory experience which indirectly inform the observer as to the nature of their experience. For exam ple, Ludwig (1999) suggests that as well as being able to perceive shapes visually and through touch, we also gain information through other sensory modes. He gives the example of knowing through smelling the scent of a mango that the fruit of the smell’s origin is round; here, shape is not perceived by a visual judgement, but is inferred from ‘the character of ones sensory experience and collateral information that an object of a certain shape caused it.’ (Ludwig, 1999, p. 29). There will no doubt continue to be variations and expansions upon the work of Gibson, and of the older constructivist theories yet the fundamental precepts of each theory remain as integral to the study of perception as they did over fifty years ago. The relationship between the static or stationary observer and the material world will ultimately rely upon the distance, texture, and shape of the perceived object, while the degree to which perception relies upon past experience is yet to be fully understood. References Barsalou, L.W. (1992) Cognitive Psychology: An Overview for Cognitive Scientists. Hillsdale, NJ: Lawrence Erlbaum Associates. Boring, E. G. (1946). Perception of objects. American Journal of Physics, 14, 99-107. Cardwell, M; Clark, L; and Meldrum, C. (2004) Psychology. London: Collins. Carlson, R.A. (1997) Experienced Cognition. Mahwah, NJ: Lawrence Erlbaum Associates. Disessa, AA. (1993) Cognitive Responses. Cognition and Instruction, vol 10. Issue: 3, p.261. Eysenck, M.W. Keane, M.T. (2005). Cognitive Psychology: A Student’s Handbook, (5th Ed) Hove: Psychology Press. Gibson, J. J. (1979). The ecological approach to visual perception. Boston: Houghton Mifflin Goldstein, E.B. (1981) The Ecology of J. J. Gibsons Perception. Leonardo, Vol. 14, No. 3, pp. 191-195. Holway, A. H., Boring, E. G. (1941). Determinants of apparent visual size with distance variant. American Journal of Psychology, 54, 21-37. Ludwig, K. (1996). Shape Properties and Perception. Philosophical Issues, Vol. 7, pp. 325-350. Pick, A.D, and Gibson, E.J. (1979) Perception and Its Development: A Tribute to Eleanor J. Gibson. Hillsdale, NJ: Lawrence Erlbaum Associates. Titchener, E. B. (1914). A textbook of psychology. New York: Macmillan.

Ben&Jerry Business Problems

As Bob the new CEO of Ben & Jerry’s, we believe that the following factors currently pose the most critical problem to the firm. Firstly, our internal x-factors namely manufacturing, inventory management, research and product development are in dire need of improvement. Currently, Ben & Jerry’s is highly dependent on Dreyer’s for production of its ice cream; up to 40% of Ben & Jerry’s total ice cream is produced by Dreyer’s. Ben & Jerry’s high dependency on Dreyer’s hasn’t been solved due to its inability to open and operate its third factory in St.  Albans, Vermont.This was due to the lack of understanding of the complex automated manufacturing systems which led to the adoption of simpler proven processes. Bob was hired to solve this problem due to my expertise in manufacturing and distribution in the food industry, even though his work experience in several aggressive management style corporations remain a concern due to the fact that ben&jerry’s is one of the most famous conservative social enterprise.However, this social enterprise was being criticized for corporate activities from damaging tribal cultures till other smaller issue, these issues could damage the brand reputation and sales further in the future. There are also several other x-factors apart from manufacturing which must also be solved. In my perspective, the firm’s R&D department is in need of improvement as the firm currently relies solely on the founder’s ideas and tastes, neglecting altogether the formal market research on the development of new flavors. This has led to problems of shortages and overstocks of particular flavors.Another serious problem within the firm is the 7:1 ratio, causing the firm to fail in attracting competent professionals and incentivizing mid-level employees from working hard and earning a promotion. The number one external problem facing the firm is the naturally slow growth in this hig her competition industry and the shifting demand within the super-premium ice cream segment towards the premium ice cream and frozen yoghurt segment. From the figures in exhibit 4, the frozen yogurt per production increased approximately 73% from 1. 34 in 1989 to 2. 32 quarts in 1994.We can clearly see that this increase in production has been primarily to meet the growing demands of more health-conscious consumers. The effect of more value-conscious consumers can also be seen in the shifting demand from the super-premium ice cream segment to the premium ice cream segment. Therefore we believe that we should merge or takeover a key player in the premium ice cream segment in order to enter the growing premium market, as seen in exhibit 6, and better utilize our existing cash and assets which has been unproductive for the past several years, as seen in exhibit 2.Moreover, this will help us in dealing with the possible threat of Unilever buying Haagen-Dazs in an attempt to dominate the ice cream market. If this deal happens to go through, Haagen-Dazs will exceed us in every aspect including channels of distribution, marketing, and operations. Therefore, we believe that negotiations with Unilever are crucial at this moment in time. The higher competition has induced firms to advertise more, thus eating a substantial portion of the profits.In 1994, we spent $6 million on advertising alone, causing expenses to jump significantly resulting in a net loss for the first time in the firm’s history. If the competition wasn’t so high and we didn’t have to spend $6 million on ads, our firm would still have been able to absorb the cost of the write off without incurring a net loss. The higher competition in recent years causes the profit margin in the industry to fall with merging or taking over will improve our company reduce our operating costs, thus, higher profit margin.

Analysis of a Key Passage in One Hundred Years of Solitude Essay

The chosen passage is an extract from Gabriel Marquez’s novel One Hundred Years of Solitude. This passage was chosen because it is the final pages of the story that describe the great tragedy of the town of Macondo. At this point, the novel seems to become clear and everything that happens in between is justified. The passage describes the great prophecy of Melquiades. It reveals that all of the elements of the Buendà ¯Ã‚ ¿Ã‚ ½a Family’s lives were predicted down to the most trivial details. It is the exact antithesis of an existentialist novel, where the characters themselves are responsible for everything that happens to them. Marquez instead demonstrates the idea of an overall fate and destiny that lures you into its shadows and leads you down its dark trail. The ending may seem as an equivocation, but it is so much more. Marquez’s use of nature throughout the novel is ironic, because it is nature that eventually murders the town of Macondo, expunging all memories of it. Marquez’s use of a third person point of view is very essential to the novel’s understanding, because we are able to stand on the outside, and look down upon 100 years worth of time. Throughout this time, the characters are blissfully unaware of their future, living for moments alone. We as readers however, are able to decipher the cyclical writing through Marquez’s writing styles and techniques. The Buendà ¯Ã‚ ¿Ã‚ ½as were a huge part of the foundation of their town, Macondo. They built a civilization out of nothing, a wondrous place indeed. But little did they know that the town, along with themselves, was destined for doom. As the Buendà ¯Ã‚ ¿Ã‚ ½a family began to deteriorate, so did the society in which they lived. From generation to generation, the same things happened over and over again. Each new generation of the family seemed to repeat the same mistakes as their predecessors. This happened in accordance to Macondo’s deterioration until the town â€Å"†¦was already a fearful whirlwind of dust and rubble being spun about by the wrath of the biblical hurricane†¦Ã¢â‚¬  (Mà ¯Ã‚ ¿Ã‚ ½rquez, p.416). Marquez uses this metaphor of a whirlwind to demonstrate how things kept going round and round, enclosed within a powerful force that is impossible to escape. This comes off as peculiar because when Jose Arcadio Buendà ¯Ã‚ ¿Ã‚ ½a died, nature showed its condolence with a shower of flowers. Nature was kind to Jose Arcadio Buendà ¯Ã‚ ¿Ã‚ ½a, because he did not have detrimental intentions. By the end of the novel, the story is corrupt with jealousy, hate, and lust. Therefore Nature had no sympathy for them. One such instance of the cyclical philosophy in the novel is Marquez’s usage of the Buendà ¯Ã‚ ¿Ã‚ ½a family tree. The confusion that is created with the repetition of names and personalities is intentionally concocted by Mà ¯Ã‚ ¿Ã‚ ½rquez in order to illustrate the idea that identity is not important and not present in the novel. By using the same names through all six of the generations, he illustrates the Buendà ¯Ã‚ ¿Ã‚ ½as’ desire to stay the same and resist change. Mà ¯Ã‚ ¿Ã‚ ½rquez’s stylistic choice makes it difficult to distinguish between characters with similar names, but this is merely to show that it simply does not matter. No matter what their name is, or which generation they are in, they’re destined for the same things. This is why most of the Jose Arcadias were tough and fighters, while most of the Aurelianos had an interest in science and art. Colonel Aureliano Buendà ¯Ã‚ ¿Ã‚ ½a for instance, grew tired of the war and became highly interested in poetry. This is in fact a bigger metaphor to represent the actual people of society. Mà ¯Ã‚ ¿Ã‚ ½rquez conveys that people, and ultimately society, never learn from their mistakes. This is the sole cause of their downfall. Because Mà ¯Ã‚ ¿Ã‚ ½rquez writes in magical realism time is essential to the story, but along with time, he also utilizes the motifs of amnesia and nostalgia. Part of the reason why things were always repeated, and people never questioned it, was because of the amnesia that swept over the people of every generation. After even the most memorable and life-changing experience of the Banana Plant Massacre, the people lost all memory that it ever even existed. Their willingness to believe what was told to them shows their lack of individuality and thought. In fact, they had to put up a sign reminding themselves that God even existed. If a person does not have any recollection of a past event, then ‘doing it again’ would seem to them, only the first time. This could explain the constant repetition that the town encounters. This would allow no margin for repent or a lesson to be learned.

The Portrayal of Society in Of Mice and Men and The...

World literature; self taught language Hungarian: After reading the two books for my world literature, of mice and men and the outsider I decided I will compare the two books on the topic choice; portrayal of society in the literature studied. This includes points such as: Meursault and Lenny not being accepted in society for who they are because they are different then others; another point would be there is a lot of violence within societies. The rest will be presented further on in my essay. But before presenting my points id like to give you a brief idea of the two books and their writers. The book of mice and men is a fiction written by john Steinbeck (1902-1968). John Steinbeck writes mainly short stories and novels, he was born†¦show more content†¦The book of mice and men tries to make the reader feel pain towards Lennys bad luck, but at the same time throughout the book the author helps us feel the ups and downs of leading a life like that of George and Lenny. Steinbeck was really keen on describing the settings of every scene in details so that we can see the place where the story takes place. He uses very old type of southern American language, to make the fact that the book is set at that certain time period more real and also to make us understand what kind of people George and Lenny are. This is quite similar to Steinbecks writing style when compared to other books written by John Steinbeck, when looking at the themes that Steinbeck often likes to use in his books. The outsider is written by Albert Camus (1913-1960). Albert Camus was a representative of non-metropolitan French literature. His origin in Algeria and his experiences there in the thirties were dominating influences in his thought and work. His works had strong revolutionary tendencies and had a lot of philosophy in them. After moving to France Camus joined the resistance movement during the occupation and after the liberation was a columnist for the newspaper Combat. He was a member of LEquipe, an Algerian theatre group, whose quot;collective creationquot; Rà ©volte dans les Asturies (1934) was banned for political reasons. Some examples of Alberts work: theShow MoreRelatedMigrant Workers as Outsiders in Of Mice and Men Essays604 Words   |  3 Pages‘Of Mice and Men’ is a novel written by John Steinbeck. The novel is set in the 1930s, where the Great Depression years occurred and had a huge impact of many lives in California. California was struggling not only with the economic problems of the Great Depression but the severe labour strife too. ‘Of Mice and Men’ has an explicit context, because of the social and political events during the 1930s America. This also creates the climate of the novel. Hardship and homelessness ran through the Read MoreSteinbeck And Etgar Kerets Of Mice And Men1394 Words   |  6 Pages Is love or loss the ultimate sacrifice? Is companionship necessary? 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